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On-Page SEO: This involves optimizing individual web pages to improve their search engine rankings and visibility. It includes factors like keyword optimization, meta tags, header tags, and content quality.
Off-Page SEO: Off-page SEO focuses on activities that occur outside your website to improve its authority and reputation. This includes backlink building, social media engagement, influencer outreach, and online mentions.
Technical SEO: Technical SEO deals with the backend aspects of a website that affect its search engine visibility. It includes aspects like site speed, mobile-friendliness, site structure, schema markup, and XML sitemaps.
Local SEO: Local SEO targets local search queries to help businesses appear in location-specific search results. It involves optimizing Google My Business listings, local citations, and customer reviews.
E-Commerce SEO: E-commerce SEO focuses on optimizing online stores for higher rankings and better conversion rates. It includes product optimization, category pages, user experience, and e-commerce site structure.
Content SEO: Content SEO emphasizes creating high-quality, relevant, and valuable content that aligns with user search intent. It includes keyword research, content optimization, and content promotion.
Voice Search SEO: With the rise of voice-activated devices, this subcategory focuses on optimizing content for voice search queries, which often have conversational and longer phrasing.
Mobile SEO: Mobile SEO targets the mobile version of websites, ensuring they are responsive, load quickly, and provide a seamless user experience on mobile devices.
Video SEO: Video SEO involves optimizing video content to rank higher in video search results. This includes optimizing video titles, descriptions, tags, and thumbnails.
Image SEO: Image SEO is about optimizing images for search engines. This includes using descriptive filenames, alt tags, and compressing images for faster loading times.
International SEO: For websites targeting multiple countries and languages, international SEO focuses on optimizing for different regions, languages, and search engines.
Mobile-First SEO: As mobile devices become the primary means of accessing the internet, mobile-first SEO prioritizes optimizing for mobile users first, then adapting for desktop.
Algorithm Updates and Recovery: This involves monitoring search engine algorithm updates and adjusting your SEO strategy accordingly. If a website's rankings have been negatively impacted by an algorithm update, recovery strategies are implemented.
SEO Analytics and Reporting: This subcategory focuses on measuring and analyzing SEO efforts' effectiveness using tools like Google Analytics and Search Console. It includes tracking key performance indicators (KPIs) such as organic traffic, click-through rates, and conversions.
